About My Club

I’m a results-driven eCommerce Manager with more than 8 years of hands-on experience launching, building, and scaling online stores from the ground up. My focus is on driving substantial revenue growth through seamless user experiences, precision-targeted digital marketing, and data-informed strategies that deliver measurable impact.

I bring deep expertise across key platforms and channels, including:

• Shopify development and optimisation
• SEO and organic growth
• PPC advertising (Google Ads, Meta, and beyond)
• Marketplace management (Amazon, eBay, NOTH, and others)
• Conversion rate optimisation (CRO) and A/B testing

I thrive on leading cross-functional teams, overseeing full platform redesigns, and executing high-impact campaigns that increase sales, deepen customer engagement, and build long-term loyalty.

Beyond eCommerce, I’m passionate about staying active and creative. I play competitive cricket (1st team level) and coach youth players, while also enjoying football, tennis, cooking, scriptwriting, history, music, and technology. I love diving into creative digital projects and hands-on handcrafted work, and I help maintain our family allotment—balancing high-energy professional life with grounded, real-world pursuits.

Whether growing a brand online or exploring new ideas off-screen, I’m always chasing meaningful progress and connection.